“How to Promote a Film” course

Description of the program

A theoretical and practical program for those who want to comprehensively understand the process of film promotion. We will go through all the stages, from strategy to promoting the film for the Academy Awards.

Lectures are conditionally divided into 3 blocks:
1. PR in cinema: creating a strategy, promotion tools, working with the media, promoting grant projects.
2. Social networks of the film: SMM strategy, finding a unique Tone of Voice, classification, launch of social networks, targeting, and reports.
3. Festival promotion of a film on the example of the Oscars campaign.

The program How to Promote Cinema will be interesting for producers, directors, those who would like to promote films in the future: PR professionals, SMM professionals from other fields activities or beginners in the field of communications.

Speakers will build presentations on practical cases, share experience, knowledge, and professional secrets.

The Q&A section is an integral part of our meetings. As well as practical tasks and review of your projects’ pages on Facebook and Instagram.

Goal of the program

9 lectures lasting more than 23 hours, 9 speakers, and 5 weeks of training. During this time, you will be able to understand how to promote films and why it should be done not only before the release; how to make a strategy, why it should be comprehensive and how to achieve results; how to find your target audience, how to get interest from media and establish cooperation with them; how out of the box works for a brand and loyalty; what should be taken into account during the PR of the grant project, and lots of other useful information for your project.

Program & schedule

07.07.2021 Wednesday (2 hours with Q&A)
1. Brand strategy

13.07.2021 Tuesday (3 hours with Q&A)
2. Promotion of the film: from the beginning of the promotional campaign to the distribution

14.07.2021 Wednesday (3 hours with Q&A)
3. How to get interest from the media: peculiarities of working with mass media

16.07.2021 Friday (2 hours with Q&A)
4. Film marketing in cinema

20.07.2021 Tuesday (2 hours with Q&A)
5. PR of grant projects and preparation of PR strategy for the grant

21.07.2021 Wednesday (3 hours with Q&A)
6. Social networks: what you need to know for running a film project

26.07.2021 Monday (2 hours with Q&A)
7. SMM strategy or what is it all for? Who are your competitors and how to find what will differentiate you from them

28.07.2021 Wednesday (3 hours with Q&A)
8. Targeting in social networks. Expectations vs reality in 2021

2.08.2021 Monday (2 hours with Q&A)
9. Promotion of the film at the Oscars

Format of the program

Live
from 18:00 to 20:00–21:00
The language of instruction is Ukrainian and Russian
Welcome to networking 🙂

From the creators

Oleksandra Sorokhan, program manager of the Terrarium platform, co-creator of the program:

“The idea of ​​the program was born from the need to understand the comprehensive promotion of cinema in Ukraine. We decided to focus on topics that will be useful to producers, directors, and publicists (including beginners) who want to understand the mechanism of checking the work of their production’s communicators.”

Alex Malyshenko, senior copywriter of “>>SVOI”, co-creator of the program:

“The vast majority of producers and directors understand that their film needs promotion. But it so happened that they don’t always know exactly what a communicator can help them with, they don’t build a promotion strategy and they use the toolkit of social networks in a rather basic way.

As a person related to the film industry and at the same time a copywriter, I would like to change this state of affairs. This is how the idea of ​​this program was born, in which we will show and talk about the possibilities of PR and social networks. I hope it will be interesting for producers, directors, and those who want to enter the profession of a communicator specifically in the film industry.”

Cost of the program

7,000 UAH — the entire course
900 UAH — 1 lecture

If you have additional questions, please send them to our Telegram

Lecturers of the program